Type of organisation chosen: Transport
About the organisation:
This organisation is a transport company that offers services like airport transport service, point-to-point transportation service etc. It also specializes in wedding chauffeuring service.
The purpose of this website is to increase customer awareness of the company’s strengths and experience, and attract more businesses for the company. The motive of the user coming to this site should be to make a purchase or to enquire about the company’s services.
As such, this website is targeted at working adults who require transport services. The site should look classy and attractive, without being too informal and casual. It should also comprise of lighter colours to enhance the happy mood as it also targets to-wed couples. The user should be able to perceive the site as an innovative, fun and friendly site.
The site should require as little scrolling as possible so it would be easier for visitor to navigate and view. Contents on each page should be as short and comprehensive as possible so visitors need not be subjected to torture of reading long articles to get information. Text colours would be well contrasted to make viewing easier. This site should also not be over cluttered with unnecessary pictures such that it looks very messy.
Since the service is only available in Singapore, the scope audience should be narrowed down to people residing in Singapore, who are mostly tech-savvy. As such, many should be able to view sites which use technology like JavaScript, Flash animations etc. This site would use basic Dynamic HTML scripts, if any, to keep the site as simple as possible.
About the organisation:
This organisation is a transport company that offers services like airport transport service, point-to-point transportation service etc. It also specializes in wedding chauffeuring service.
The purpose of this website is to increase customer awareness of the company’s strengths and experience, and attract more businesses for the company. The motive of the user coming to this site should be to make a purchase or to enquire about the company’s services.
As such, this website is targeted at working adults who require transport services. The site should look classy and attractive, without being too informal and casual. It should also comprise of lighter colours to enhance the happy mood as it also targets to-wed couples. The user should be able to perceive the site as an innovative, fun and friendly site.
The site should require as little scrolling as possible so it would be easier for visitor to navigate and view. Contents on each page should be as short and comprehensive as possible so visitors need not be subjected to torture of reading long articles to get information. Text colours would be well contrasted to make viewing easier. This site should also not be over cluttered with unnecessary pictures such that it looks very messy.
Since the service is only available in Singapore, the scope audience should be narrowed down to people residing in Singapore, who are mostly tech-savvy. As such, many should be able to view sites which use technology like JavaScript, Flash animations etc. This site would use basic Dynamic HTML scripts, if any, to keep the site as simple as possible.
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